Varfaj Partners

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Background

I freelanced with Varfaj Partners, now part of Avenue Z and Shopify-focused, for two years across a steady stream of UX/UI, brand identity, and art direction projects. Varfaj was young and still building its internal process, often working with pro-bono and early-stage clients. Many engagements began without an established brand or product foundation, making the work as much about building systems from scratch as refining them.

My Role

My role stayed design-focused while each engagement changed shape around what the client had, or did not have, coming in. I moved between UX/UI, identity systems, and art direction, with more room to take creative risks inside Varfaj's scrappy, experimental process than a more established agency might have allowed.

Beyond the four featured projects, I contributed to work for Ann Marie Chereso, Better Venture Tomorrow, CCA, Driscoll Group, Forage, Fuul Web, Jefferson Consulting, Proxy Strike, Quick$avers, Shadows, Texas R&D Blockchain, and The Exchange App.

VaynerSports

A rebrand pitch exploring a sharper identity and digital direction for VaynerSports, balancing the confidence of a modern athlete agency with an editorial approach to talent, projects, and culture.

Leysi

Brand identity and iOS app design for a food-budgeting startup built by NYU students. I developed the visual system and product experience together, giving an early-stage idea a coherent identity from launch through the app interface.

Three Pillars

Brand strategy, visual identity, and a fully redesigned recruiting website serving two distinct audiences: employers looking for talent and job seekers looking for their next role.

Loud Luxury

Web design and motion direction for Loud Luxury, translating the electronic duo's live energy into a high-contrast digital experience built around touring, releases, and nightlife imagery.